in Search Engines / SE Optimization (submitted 2010-07-26)
SEO Title Page – As most folks know, one of the things search engines examine is your Page Title, and also the filename of the page (like white-tennis-shoes.html for example), to help them figure out what your page is about, so that they can serve it up to somebody looking for just that thing.
As far as search engine optimization (SEO) goes, a file or page name like this_is_a_file_name.htm will appear as one word to search engines like thisisafilename. So its unlikely it’ll be picked up in searches.
However, if you use hyphens instead of underscores like this-is-a-better-file-name.htm search engines will read it as this is a better file name thereby greatly increasing readability and searchabilty.
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Here are some tips on SEO page tittles:
Google shows the first 60 to 70 characters in the search results. Make sure your important keywords occur early in the page title for scan-ability. If your title goes beyond 70 characters Google may cut off the title before 69 characters and display … at the end of your page title.
Rather than making your page title just the keyword and/or starting your page title with the keyword, sometimes it helps to add in a descriptive modifier before your core keyword. This helps ensure your page is less likely to get filtered out of the search results (and thus makes your rankings more stable) while helping you rank for additional terms.
Page titles are used to draw in clicks from search results amongst many anonymous competing offers, thus they present an opportunity to differentiate yourself from the competition and qualify prospects to your offer. Good titles evoke an emotional response, ask a question, or promise something (that the landing page fulfills).
Since the page title is one of the few elements search engines can show searchers before sending them to your site, they place significant weight on the words in the page title. In addition, some people link to pages using their official page title as the link anchor text.
Page titles should be differentiated from page to page on your site
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